These pixels or similar technologies were designed to gather information that we review in aggregate so that we can better understand patient needs and preferences to provide needed care to our patient population.” reads the Notice of data breach published by the company. To do so, pieces of code known as “pixels” were included on certain of our websites or applications. “In an effort to deliver high quality services to its community, Advocate Aurora Health uses the services of several third-party vendors to measure and evaluate information concerning the trends and preferences of its patients as they use our websites. Privacy experts pointed out that the Meta Pixel code, which is also used by many other hospitals, sends sensitive data to Meta that uses them for marketing purposes. Communications between M圜hart users, which may have included first and last names and medical record numbers.Dates, times, and locations of scheduled appointments.The compromised websites contained sensitive personal and medical information entered by the patients. The Meta Pixel is a snippet of JavaScript code that allows administrators to track visitor activity on their websites. The root cause of the data breach is the improper use of Meta Pixel on the websites of the organizations. The healthcare system operates 26 hospitals in Wisconsin and Illinois. The company is notifying the impacted individuals. The US-based hospital healthcare system Advocate Aurora Health (AAH) disclosed a data breach that exposed the personal data of 3,000,000 patients. Through these and other actions, Advocate Aurora Health remains committed to slowing the spread of COVID-19.Healthcare system Advocate Aurora Health (AAH) disclosed a data breach that exposed the personal data of 3,000,000 patients. The number of testing sites Advocate Aurora Health can accommodate changes as the availability of supplies change.ĬOVID‑19 Resource Center: Through the Advocate Aurora Health website, 24/7 COVID-19 hotline, social media platforms, and partnerships with community-based organizations, we are committed to providing reliable, up to date COVID-19 health information. In Wisconsin, this included:ģ52,500 disposable masks to essential workers, including, food programs, shelters, emergency responders, and free clinics serving Wisconsin communities.Ģ57,500 masks to organizations serving Milwaukee County communities hardest hit by the pandemic and largely people of color.Ĥ5,000 cloths masks to Wisconsin faith-based congregations and Federally Qualified Health Centers.ĬOVID-19 Testing: Free testing is available by appointment to anyone in the community who is experiencing at least one COVID symptom or has experienced significant exposure. Mask donations: Advocate Aurora Health donated over one million disposable masks and other personal protective equipment to community clinics and other small organizations across Wisconsin and Illinois. To enhance COVID-19 awareness and safety within their communities, some of their outreach efforts include: This includes virtual check-ins, universal masking and screening for all who enter their locations, encouraging social distancing through rearranged furniture, staggering appointment times and enhanced cleaning in all areas, including additional disinfectant for high-touch spaces. As Coronavirus Disease (COVID-19) continues to spread throughout our communities, we continue our ongoing effort to slow transmission of the virus.Īdvocate Aurora Health launched the Safe Care Promise, which includes extra steps they are taking to keep their patients, visitors, and team members safe.
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